Information and Instructions (Ambassadors)

A. How to earn rewards by referring friends to purchase SmartZYME™
• Click here to be directed to PhytoSmart home page.
• Share the home page on your mobile device, when you talk about it to your friends.
• Then forward the page to your friend to complete the referral.
Note: You won’t know if they actually purchased. So, best to have follow up
conversation to confirm. You can share your SmartZYME user experiences and health benefits
etc. to ascertain if they placed an order and get feedback.
B. How to sign up new retail stores to earn rewards.
• Click here to download the link to the 1 min Pitch Video. Cut and paste the link and send
or show this video on your phone to a retail store clerk. Ask them “Do you carry this item? I
need to get this.” If they say “No”, then you might want to tell them your vet is prescribing
it for your dog or cat.
• By the time you leave the store, you must leave them with the web site tag, or have them
search the web using your link.
• If you don’t get credited, the chances are, they have not ordered. Follow up to make sure
you can now purchase SmartZYME from them. If you do purchase, the $20 dollars will be
your tax deductible business expense. You may wish to use it for your own, or donate it to
a rescue or even use it as free samples sign up local breeders. Note: See tips for: How to
sell to volume users in Section C.
• Once a retailer has signed up, you will continue to receive the same reward, as our sales
commission, on all their purchases for at least 12 months from the date of their first
purchase. The more they sell, the more orders they place, the more rewards you will earn.
Call us to discuss additional promotional ideas, or write to us to sales@phytosmart.com
• Occasionally visit the retailers, and check to see if they have our brochure properly
displayed, and see if they have the “call out bags” displayed at visible places.
C. Instructions on selling to volume users (rescues, breeders and
farms)
1. Identify volume users.
In your area, you can identify local rescues and breeders either by using Google Maps, or by
visiting pet shows or even talking to the local retailers. When you make contact with them,
show the Link tags for rescues and breeders. Have them purchase SmartZYME using the
tags. And, have them sign up for our newsletter.
Encourage them to sign up for the newsletter. This will ensure your account priority.
2. Prepare with our marketing materials:
• Brochure
• White Paper
• Pitch Video
• Enzyme Explainers
• Newsletter
Sales Aid #000
We are building more data, and reports are coming for you to use.
3. Breeders: Use the tag to lead to their volume purchase portals. Use of SmartZYME is
beneficial especially for pregnant dogs, and newborn pups. For impaired dogs,
SmartZYME¨plus will be a good choice for them. (coming soon)
D. Instructions on selling to farms, egg farms, milk farms coop,
national brand farms.
Opportunities:
1. Chicken Farms
We have data showing that SmartZYME fed chickens produce eggs that have much higher
DHA content in the eggs than chickens that were not fed SmartZYME. This allows the farmers
to label such eggs as “high in DHA Omega 3”; a claim that is otherwise prohibited by the FDA.
The DHA rich eggs may be sold at premium, as is observed in the case of DHA fortified
Horizon milk. We have preliminary data to show the elevated amount of DHA in the eggs after
feeding hens for a month. If the added value in the market is $2.00 per dozen eggs, then the
farm can gain much higher added value than the cost of the SmartZYME.
This study is ongoing in cooperation with The University of Connecticut Agricultural
Department.
For every farm purchase, Ambassadors will receive 20% as sales commission. For mid size to
large size farms, the account clearance will be necessary. Once cleared, you are the sales
agent who can claim the commission. Industrial sales will need to report to our Business
Development Manager. (Off-line opportunity)
Sales Aid #000

Information and Instructions (Affiliates)

Welcome to become the SmartZYME Affiliate.  Follow instructions to earn commissions on every referral sales at PhytoSmart.com site via your link tags.

Your link tag:

Copy and paste and embed this link to the images, videos, or just text links to our home page.   This is how it works:   For your convenience, we may notify you of a new banner images, that you may cut and paste. (the link is already embedded. You just cut and paste the image (or video)     Commission is based on how many packs of SmartZYME your link generates.

  1. Tier 1: Sales of SmartZYME on com web site through your link tags $8 / pack (40% of MSRP) for all the product sale.
  2. Tier 2: If your referee to become an Ambassador (another form of affiliate) and sell to another consumer online (we pay you $4 / pack in addition to the Ambassador’s commission $8.00 )
  3. You should be able to see how much commission you have earned each month, and we will send you cash award upon your request. (normally monthly)
  4. This commission structure will continue until further notice.

Questions:   This instruction, I am not quite sure.  what I want is so that the affiliate gets to embed the link that lands to the product selection area, then close the sale.  While the consumer flocks and wander around the web page to learn more, the link must stay with them.  Close the sale, and Affiliate will have a feedback as to commissions.  The affiliate may not lean who the sales were. (unless it was to a mobil device via text message MMS, SMS may be)

Information and Instructions (Advocates)

Thank you for visiting the SmartZYME Advocate page. Please follow these instructions to earn cash rewards on every referral sale (prescription sale) at PhytoSmart.com via your link tags.

Paste and embed this link in images, videos, or simply text the link to our home page to your referrals.

This is how it works: Prescribe SmartZYME™ at PhytoSmart.com as the only safest and most bioavailable choice for Omega 3 DHA supplementation, especially for specific medical conditions, such as cognitive issues, inflammation and mobility issues, or as an alternative to fish oil, or any extracted DHA oil. Learn more about our Science. YOUR
CASH REWARD is based the number of SmartZYME sales your link generates, and the reward is paid at two tier levels:

1. Tier 1: Sales of SmartZYME on PhytoSmart.com through your link tags, rewards at 25% of each consumer sale. For example, for a medium dog, a one month supply is 2 packs. (Your reward is $12.50 / purchase).

2. Tier 2: If your referral customer chooses to become a SmartZYME Ambassador (a personal advocate) and refers another consumer online (we will pay you 8% of the sale, in addition to the Ambassador’s commission of 25%).

3. You will be able to track your earned commissions in real time in the
back room. We will send you your cash award monthly via PayPal.

 

SmartZYME pricing is reflected online and includes a shipping and handling charge to consumers.You have two options to help consumers avoid this charge:

1. Buy 3 – 4 dozen SmartZYME packs to carry them in your freezer as inventory to sell directly to your clients. Become our reseller . The MSRP of the pack is $20/pack (10 packets). Your client can pick them up at your practice without having to order online. The margin is 40% excluding shipment cost to you. OR

2. Sign up nearby local natural pet food retailers to carry SmartZYME for client prescription pick ups:
• For each local retailer you sign up we will pay you a bonus of 18% of the retailer’s initial P.O. (For example, you will earn $77 / 3 doz., $103 / 4doz. purchase) This sign up bonus will continue for 12 months, so you will see this reward for every retailer order.
• However, if the retailer already carries SmartZYME, there will be no commission earned on their purchases.

 

SmartZYME is working hard to establish the local distribution network. When local production and distribution is established, the online price may be able to be reduced.

This commission structure will continue for 12 months, or until further notice. Enjoy repeat cash rewards from returning customers. Happy SmartZYME-ing!

 

Contact us for more suggestions:
This instruction, I am not quite sure. what I want is so that the affiliate gets to embed the link that lands at the product selection area, then close the sale. While the consumer searches the web page to learn more, the link must stay with them. When the sale closes, the Affiliate will have feedback as to commissions. The affiliate SHOULD BE ABLE TO learn who
purchased. Will it be represented on the vets’ mobile device? Also, the coupon issuance to vet, and the redeemable rebate to the retailer as well as the veterinarian’s commission, is a tricky transaction. Can you
program it to make sure?

 

Marine algae for pet supplements? Startup rolls out commercial product

Field Phyto-Nutrients’ marketing manager, Deena Sisitsky, and CEO and founder Hiro Hara are rolling out commercial production of a marine plant-based nutritional supplement for animals.

By Laurie Schreiber

ABrunswick-based maker of marine plant-based nutritional supplements is now manufacturing and distributing its first commercial product.

Field Phyto-Nutrients, based at Brunswick Landing’s TechPlace, is refining a production process that uses algae as raw material. FPN’s first commercial algae-based pet health supplement, SmartZYME, is now in commercial production and being sold to natural and holistic pet centers and veterinarians, according to a news release.

The company’s CEO and founder, Hiro Hara, is a scientist whose work in developing algae for biofuels led to a discovery of the marine plant’s nutritional components for animals.

His research uncovered a species of brown algae that has a high content of DHA, an essential omega-3 fatty acid.

 

Proprietary system

Omega-3 fatty acid is a type of fat essential to health, according to WebMD: The body needs fatty acids to function, and they also deliver some health benefits.

DHA supplements can help reduce the risk of chronic diseases, such as diabetes and heart disease, as well as inflammation in humans. For animals, the benefits include boosting metabolism, reducing inflammation, disease prevention and memory improvement, according to the release.

Field Phyto-Nutrients has developed a process to continuously produce the algae in a unique sterile system. FPN cultures the cells and harvests indoors under strict quality controls, using a proprietary, patent-pending system of highly engineered plastic bioreactors.

Other DHA and omega-3 products on the market are susceptible to oxidation as they age, Hara said in the release. Once oxidized, the molecules can cause a reaction inside the body that is neurotoxic.

By contrast, the enzymes in SmartZYME remain intact due to FPN’s proprietary process.

 

From biofuel to supplement

Hara, who grew up in a family of veterinarians in Japan, was previously working in Connecticut as an independent consultant, developing algae for biofuels.

But he was intrigued by algae species that contain nutritional components. His work led him to a species of brown algae that has a very high content of DHA, but that is difficult to grow because it needs a different energy source than sunlight to flourish. This led to the design of a unique sterile system to grow and harvest algae culture using glucose as an energy source.

Hara and his marketing manager, Deena Sisitsky, identified Maine in general and TechPlace specifically as a good match for their interests, due to Maine’s growing marine product and aquaculture industry, Sisitsky told Mainebiz.

“Maine & Co. was instrumental in helping us get this location,” she said, and credited the Portland nonprofit’s Ashley Pringle in particular.

Maine & Co. provides free and confidential consulting services to businesses looking to relocate to Maine or expand within Maine. Pringle told Mainebiz that Maine & Co. started working with Field Phyto-Nutrients in 2015.

 

Crossing sectors

“They were looking to move to Maine and expand their company here,” Pringle said. “They’re unique in that they cross several sectors: aquaculture, technology and pet care. We’re seeing a lot of activity across the state in those three industries.”

The startup’s parameters for location, she said, included access to the business community and to marine science partners, access to ocean water and an incubator space where they could start small and scale up.

Field Phyto-Nutrients moved into TechPlace in 2016. It now occupies a 4,000-square-foot production lab, with a staff of two. Hara told Mainebiz he expects to reach a production level of 1 ton per month within a short time; the system’s current capacity is 5 tons. He said the lab now contains four bioreactors but he plans to add more. They grow the algae on site.

“We grow it, take the water out so it’s in paste form, and preserve it with sterilized sea salt,” Sisitsky explained. “Then we package it in oxygen barrier packaging and freeze it, and ship it frozen to retailers. When consumers get it home, they should keep it refrigerated. We like it to be thought of as a fresh product.”

Each bioreactor can produce close to 10,000 packets of product per month. For the pet market, the product is packaged in 10 one-teaspoon packets per pack.

 

“It’s a functional food rather than medicine, so you can’t overdose,” she said. “We have a ‘how to use it’ demo on our website. It’s easily mixed into any wet or dry food.”

Field Phyto-Nutrients has been rolling out its product for pets and ornamental fish over the past month, and is looking into marketing the product for horses with certain types of metabolic syndromes, said Sisitsky.

“We have about 100 customers throughout New England,” Sisitsky said. The company has sold about 2,400 packs over the past month.

The product has potential as a nutritional supplement for human consumption, too, she added.

Startup operations have cost about $750,000 to date, with funds coming from self-financing, an angel investor and Maine Technology Institute development loans and grants, she said.

 

Field Phyto-Nutrients is now seeking additional investment of about $750,000, according to Sisitsky, which will go toward capital expenditures and continued marketing and logistics.